Real Estate Photographer in Macon, GA

Pricing strategies for Real Estate Photography

Pricing Strategies for Real Estate Photography

real estate interior photo

Pricing Strategies for Real Estate Photography

During my 5 year career in real estate photography, I studied various methods of pricing real estate photography.  Read below to find out which one I use!

  1. Flat rate pricing -  One price fits all.  Regardless of the size of the house, you've committed to photograph it for a fixed price.  This pricing is usually reserved to gain an exclusive arrangement with an agent or real estate firm.  PROBLEM:  If the agreed upon price isn't high enough, the photographer will be out of business in no time at all.
  2. A percentage of the listing price -  the photographer's price for services is calculated as a small percentage (.07% to .09%) of the listing price of the home. This seems to make sense;  the REALTORS commission is based on sales price.  PROBLEM:  Often photographers are asked to photograph the property before the listing price has been established.  In the 2022 real estate market, it's not unusual for the price to be increased once on the market.
  3. Square foot pricing - By far the most common pricing model in 2022.  It is a simple approach to pricing (the photographer's price per square foot x the home's square footage = the price the REALTOR pays)  PROBLEM:  the REALTOR comes up holding the short end of the stick.  1) What if the square footage includes areas that aren't going to be photographed (garages, attics, unfinished basements)?   2) Let's talk about the "tale of 2 bedrooms"  >  bedroom A measures 10' x 15'; bedroom B measures 20' x 30'.  The square foot photographer is charging you more to photograph bedroom B !!!   3)  With this system, the Realtor is always paying for "whole house" coverage.  There's a growing school of thought that TOO MANY listing photos dissuade homebuyers from visiting the listing in person.
  4. Number of delivered photos pricingtakes a little getting used to but saves YOU money!  The price is determined by the number of photos delivered NOT square footage of the home.  This allows the REALTOR to set their own budget for each listing.  The REALTOR can elect less than "whole house" coverage without sacrificing the most attention grabbing photos.  BINGO! - This is the pricing model that I use and what separates me from the ever growing number of competitors.

 

Contact Jim Barber / Impressive Images Photography / 478-737-2244  for your very next listing!

When it comes to real estate photographers-Why hire me?

When you search the internet for “REAL ESTATE PHOTOGRAPHERS”, you’ll find many choices . . . so why choose me?  No, I’m not the cheapest!

A decade ago, the cost of admission (to be labeled a professional photographer) was an investment of $7,000 to $10,000 to purchase medium format cameras, flash systems and studio equipment.  Presently, many folks present themselves as “professionals” by simply owning a $500 digital camera, one lens and enjoying “taking pictures”.  Their cheap prices are very attractive but the results are, far too often, disappointing.

 

Real estate photography requires the right equipment AND the right skills behind the camera and in front of the computer.  I have invested 20 years in acquiring the right equipment, developing the right skills and demonstrating my commitment to do the job right the first time.  Here’s why you should choose me:

 

How to choose a photographer

 

 

 

Professional real estate photographer in Lizella, GA

Jim Barber is a professional real estate photographer in
Lizella, GA

A well known Macon Realtor recently asked me to create photos for her new listing in Lizella, GA.  The property is a spacious home located in a quite cul de sac not far from a very popular public park on the shores of Lake Tobesofkee.

 

Here’s how Anna Roberts describes the listing:  “Immaculate and ready for occupancy! Hardwood floors on main including foyer, great-room, kitchen, breakfast room, and dining room. Solid surface counter-tops, new sink and stainless steel appliances in kitchen. Soaring ceilings in foyer and great-room anchored by wood burning fireplace. Absolutely gorgeous & landscaped yard with privacy fence. Large deck off of great-room. New heat pump on main level. Rocking chair front porch! Don’t miss this !”

 

Here is the virtual tour that I created from the listing photographs

 

 

 

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