Changing the listing photos led to the quick sale of a home; a true story
May 2023: An out of town REALTOR listed a home for sale in Macon. Not knowing what resources were available in Macon, GA, she decided to take the listing photos herself. The home sat on MLS for 2 weeks with no showings.
Below is a gallery of 6 photos that she had been using in the listing:
This situation led her to do an internet search for "real estate photographers in Macon, GA". I was delighted to receive her call and listen to her insight that the listing photo quality was turning potential buyers off. I applaud her for understanding the importance of top quality listing photos. I took on the assignment and created a full set of replacement photos.
Here are 6 of the photos that I created for the listing. Compare them to the photos that she had taken earlier in the gallery above.
Once the REALTOR put my replacement photos on MLS, a contract to purchase was signed in just 3 days !!
< Savvy REALTORS do not underestimate the POWER of professional listing photos >
Call or text Jim Barber / Impressive Images Photography / 478-737-2244
During my 5 year career in real estate photography, I studied various methods of pricing real estate photography. Read below to find out which one I use!
Flat rate pricing - One price fits all. Regardless of the size of the house, you've committed to photograph it for a fixed price. This pricing is usually reserved to gain an exclusive arrangement with an agent or real estate firm. PROBLEM: If the agreed upon price isn't high enough, the photographer will be out of business in no time at all.
A percentage of the listing price - the photographer's price for services is calculated as a small percentage (.07% to .09%) of the listing price of the home. This seems to make sense; the REALTORS commission is based on sales price. PROBLEM: Often photographers are asked to photograph the property before the listing price has been established. In the 2022 real estate market, it's not unusual for the price to be increased once on the market.
Square foot pricing - By far the most common pricing model in 2022. It is a simple approach to pricing (the photographer's price per square foot x the home's square footage = the price the REALTOR pays) PROBLEM: the REALTOR comes up holding the short end of the stick. 1) What if the square footage includes areas that aren't going to be photographed (garages, attics, unfinished basements)? 2) Let's talk about the "tale of 2 bedrooms" > bedroom A measures 10' x 15'; bedroom B measures 20' x 30'. The square foot photographer is charging you more to photograph bedroom B !!! 3) With this system, the Realtor is always paying for "whole house" coverage. There's a growing school of thought that TOO MANY listing photos dissuade homebuyers from visiting the listing in person.
Number of delivered photos pricing - takes a little getting used to but saves YOU money! The price is determined by the number of photos delivered NOT square footage of the home. This allows the REALTOR to set their own budget for each listing. The REALTOR can elect less than "whole house" coverage without sacrificing the most attention grabbing photos. BINGO! - This is the pricing model that I use and what separates me from the ever growing number of competitors.
Contact Jim Barber / Impressive Images Photography / 478-737-2244 for your very next listing!
Well established neighborhood with easy access to I-75.
Here's what the Realtor has to say:
"What sits under the big Oak tree is so desirable. Seller has taken this home to new standards. Removing walls and remodeling the kitchen, living room and den, master bathroom and more. Granite counter-tops in kitchen including island, new appliances, new flooring, new custom cabinets plus built-in pantry. The master bathroom looks like something out of Southern Living and all of this is accented by refurbished pieces of wood from Mossy Creek and from this home. Split floor-plan separates the master suite from the other 2 bedrooms. Walk-in closet in master was formerly the 4th bedroom. New floors, new paint, new light fixtures all in the last 2-3 years. Home has been re-wired, new electrical panel, Updated laundry and bathrooms. A pleasure to see!"
Contact Anna Roberts (478-228-2521) for your personal tour of this great home.
4 BRs , 3 baths, 2749 sq ft. Conveniently located with easy access to Macon and Warner Robins.
Notes from the Realtor:
"On the golf course at Oakview. This red brick beauty is in new condition. Can hardly tell it has ever been lived in. Open floorplan with rich cherry cabinetry in the kitchen with granite tops. Master bedroom is on the main level with 3 additional bedrooms upstairs. Covered rear patio with views of the golf course and private backyard."
Contact Jimmy Ballard (478-973-7455) for more information.
Luxury living in the country. Great home with lots of land. Contact Kathy Rowland at R&R Property Sales / 500 N. Lee St. / Forsyth, GA (478-808-9353)
Here's what the Realtor has to say: "Your Own Private Estate! Come enjoy this lovely four sided brick home on 52 acres with 2 creeks in Monroe County. 4 bedrooms, 3.5 baths. Master Suite features Fireplace, whirlpool Tub, separate shower, large closet, double vanities. Granite Counters in the kitchen with Stainless steel appliances, Pantry, Island, bar top and breakfast area. Separate Dining room, Office, and Large Great Room with Fireplace. Covered Front Porch, Covered Back porch and Patio. 2 Car Garage with Doors, Mostly wooded and very private. Lots of wildlife."
Put this listing on your "MUST SEE" list! Contact Kathy Rowland at R&R Property Sales / 500 N. Lee St / Forsyth, GA (478-808-9353)
Impressive Image Photography produces Real Estate photography in Macon, GA
Jim Barber works with the most successful Realtors in middle GA to produce Real Estate photographs that sell homes FAST.
Here’s one of our latest projects
Anna Roberts of Rivoli Realty invited me to photograph her newest listing near downtown Macon. Here’s her description of the property:
This beautiful home, built in 1900, is located in the Vineville Historic District. Though extensively remodeled, it retains all of the original woodwork and heart pine floors, and the remodeling was done with an eye toward architectural continuity and style. Residents are eligible to join the Vineville Neighborhood Association. The group sponsors numerous social activities throughout the year, and provides opportunities for civic and volunteer engagement – great ways to make new friends. All three bathrooms have been upgraded, with ceramic tile showers and floors in two of the three. The third bath features heart pine floors and a deep soaker tub with ceramic tile shower surround. The screened porch has two ceiling fans and is large enough to accommodate your Pawley’s Island hammock. The porch provides outdoor living space for much of the year, overlooking the well-kept back yard. The open-concept kitchen/family room is bright and comfortable. The kitchen has ample cabinet space with quartz composite countertops, stainless steel appliances, and a pantry. The detached garage/carport provides room for yard and garden tools, workshop space, and parking, with access from the alley via the electric privacy fence gate. Vineville Historic District is a walkable neighborhood with friendly neighbors and very easy access to downtown, Mercer University, and I-75. Vineville Academy for the Arts magnet school is just one block away. If you love the charm and quality of older homes, this is a must-see!
And here is a video that I created using the listing photos that I shot.
Jim Barber, a professional real estate photographer based in Forsyth,GA, was recently invited to do some home photography in Jonesboro.
Lou Ann Harris is an experienced realtor in this area and describes the home this way:
This home is in a well established neighborhood with plenty of mature trees. It sits on approximately a 1/2 acre corner lot. It is beautifully landscaped and the backyard is private and serene. Enjoy the peaceful view from the screened in porch. This 3 bedroom 2.5 bath home has been carefully maintained. The roof was replaced in 2009 and all the windows in 2014. The carpet is 1 year old. There is a large kitchen and breakfast area that overlooks the family room which has a wood burning fireplace. There is a formal living room & dining room.The side entry garage is oversized and has an exterior door to the back yard The owners have loved raising their family here the last 31 years but are now ready to move closer to them. Start some memories of your own here!
The home was just posted on MLS yesterday and she’s already got 8 showings this weekend!
Here’s a slider presentation of the other real estate photos for this home:
This 2400 sq ft home is situated on 20 acres of land in Anywhere, GA. The home features 4 bedrooms, 2 baths, game room, 2 living areas (both formal and casual), and large kitchen. Built in hot tub on deck. Oversized freestanding garage is handy for so many uses. Call 555-555-5555 for a personalized viewing of this well maintained property.
Owners interested in selling their homes themselves are faced with very few marketing options. I have something special to offer you. I will not only
professionally photograph your home but also host the photos on my website providing you a link to use in all the advertising you do.
I will create a webpage specifically for your home and give you a link similar to this: “www.garealestatephotographer.com/55-willow-way-fsbo/”. You would then embed the link into all the advertising you do (flyers, websites, newspaper ads, etc)
Give it a try to see what potential homebuyers would see when they click on the link that I give you.