Real Estate Photographer in Macon, GA

Pricing strategies for Real Estate Photography

Pricing Strategies for Real Estate Photography

real estate interior photo

Pricing Strategies for Real Estate Photography

During my 5 year career in real estate photography, I studied various methods of pricing real estate photography.  Read below to find out which one I use!

  1. Flat rate pricing -  One price fits all.  Regardless of the size of the house, you've committed to photograph it for a fixed price.  This pricing is usually reserved to gain an exclusive arrangement with an agent or real estate firm.  PROBLEM:  If the agreed upon price isn't high enough, the photographer will be out of business in no time at all.
  2. A percentage of the listing price -  the photographer's price for services is calculated as a small percentage (.07% to .09%) of the listing price of the home. This seems to make sense;  the REALTORS commission is based on sales price.  PROBLEM:  Often photographers are asked to photograph the property before the listing price has been established.  In the 2022 real estate market, it's not unusual for the price to be increased once on the market.
  3. Square foot pricing - By far the most common pricing model in 2022.  It is a simple approach to pricing (the photographer's price per square foot x the home's square footage = the price the REALTOR pays)  PROBLEM:  the REALTOR comes up holding the short end of the stick.  1) What if the square footage includes areas that aren't going to be photographed (garages, attics, unfinished basements)?   2) Let's talk about the "tale of 2 bedrooms"  >  bedroom A measures 10' x 15'; bedroom B measures 20' x 30'.  The square foot photographer is charging you more to photograph bedroom B !!!   3)  With this system, the Realtor is always paying for "whole house" coverage.  There's a growing school of thought that TOO MANY listing photos dissuade homebuyers from visiting the listing in person.
  4. Number of delivered photos pricingtakes a little getting used to but saves YOU money!  The price is determined by the number of photos delivered NOT square footage of the home.  This allows the REALTOR to set their own budget for each listing.  The REALTOR can elect less than "whole house" coverage without sacrificing the most attention grabbing photos.  BINGO! - This is the pricing model that I use and what separates me from the ever growing number of competitors.

 

Contact Jim Barber / Impressive Images Photography / 478-737-2244  for your very next listing!

Real Estate photography in Macon, GA

Impressive Image Photography produces Real Estate photography in Macon, GA

Jim Barber works with the most successful Realtors in middle GA to produce Real Estate photographs that sell homes FAST.

 

Here’s one of our latest projects

 

     Anna Roberts of Rivoli Realty invited me to photograph her newest listing near downtown Macon.  Here’s her description of the property:

 

This beautiful home, built in 1900, is located in the Vineville Historic District. Though extensively remodeled, it retains all of the original woodwork and heart pine floors, and the remodeling was done with an eye toward architectural continuity and style.  Residents are eligible to join the Vineville Neighborhood Association. The group sponsors numerous social activities throughout the year, and provides opportunities for civic and volunteer engagement – great ways to make new friends. All three bathrooms have been upgraded, with ceramic tile showers and floors in two of the three. The third bath features heart pine floors and a deep soaker tub with ceramic tile shower surround. The screened porch has two ceiling fans and is large enough to accommodate your Pawley’s Island hammock. The porch provides outdoor living space for much of the year, overlooking the well-kept back yard. The open-concept kitchen/family room is bright and comfortable. The kitchen has ample cabinet space with quartz composite countertops, stainless steel appliances, and a pantry. The detached garage/carport provides room for yard and garden tools, workshop space, and parking, with access from the alley via the electric privacy fence gate. Vineville Historic District is a walkable neighborhood with friendly neighbors and very easy access to downtown, Mercer University, and I-75. Vineville Academy for the Arts magnet school is just one block away. If you love the charm and quality of older homes, this is a must-see!

 

And here is a video that I created using the listing photos that I shot.

 

Home photography in Jonesboro, GA

Recent home photography in Jonesboro, GA

Jim Barber, a professional real estate photographer based in Forsyth,GA, was recently invited to do some home photography in Jonesboro.

      Lou Ann Harris is an experienced realtor in this area and describes the home this way: 

This home is in a well established neighborhood with plenty of mature trees. It sits on approximately a 1/2 acre corner lot. It is beautifully landscaped and the backyard is private and serene. Enjoy the peaceful view from the screened in porch. This 3 bedroom 2.5 bath home has been carefully maintained. The roof was replaced in 2009 and all the windows in 2014. The carpet is 1 year old. There is a large kitchen and breakfast area that overlooks the family room which has a wood burning fireplace. There is a formal living room & dining room.The side entry garage is oversized and has an exterior door to the back yard The owners have loved raising their family here the last 31 years but are now ready to move closer to them. Start some memories of your own here!

The home was just posted on MLS yesterday and she’s already got 8 showings this weekend!

 

Home photography sketch

Here’s a slider presentation of the other real estate photos for this home:

 

 

  • photo 1

Sample listing for FSBO property

For Sale by Owner

This 2400 sq ft home is situated on 20 acres of land in Anywhere, GA.  The home features  4 bedrooms, 2 baths, game room, 2 living areas (both formal and casual), and large kitchen. Built in hot tub on deck.  Oversized freestanding garage is handy for so many uses.  Call 555-555-5555 for a personalized viewing of this well maintained property.

 

 

Photography services for FSBOs

Selling your home the FSBO route

Owners interested in selling their homes themselves are faced with very few marketing options.  I have something special to offer you.  I will not only
professionally photograph your home but also host the photos on my website providing you a link to use in all the advertising you do.

 I will create a webpage specifically for your home and give you a link similar to this: “www.garealestatephotographer.com/55-willow-way-fsbo/”. You would then embed the link into all the advertising you do (flyers, websites, newspaper ads, etc)

Give it a try to see what potential homebuyers would see when they click on the link that I give you.

http://garealestatephotographer.com/55-willow-way-fsbo/

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